LEGO's Instagram primarily highlights works of art made with their products. These audiences could include young adults that love puzzle projects, or parents that might buy a set for their children. While LEGO commercials and other branding material might be more targeted to children, its Instagram approach is targeted to older audiences that will buy the product. It doesn't just share a picture of a product but also reminds viewers that it’s time to start shopping for the holidays and that they can quickly begin shopping for the holidays by tapping to shop. In the image below, Abercombie and Fitch shares a Story featuring an exclusive online-only item and includes a “Tap To Shop” link.Ībercrombie and Fitch stands out with its high-quality product photos, and the copy included in their stories. By sharing high-quality product photos, they’re more likely to capture audience attention, spark interest, and inspire someone to make a purchase. 25 Brands Using Instagram Stories Abercrombie & FitchĪbercrombie and Fitch, a clothing company, often uses Instagram Stories to call attention to their offers. Although the brands on this list are larger companies, all of them have strategies that could be easily scaled to fit the marketing budget of smaller companies. To help you plan your Instagram Story strategy, we've compiled a list of 25 brands that have mastered the app feature. Case in point: recent HubSpot research found that 46% of marketers already leverage the feature in their marketing strategies, and 55% are planning on increasing their investment in Stories for 2022. The truth is, creating Instagram Stories can actually be pretty simple and fun for your social media managers. You might also worry that this strategy could be expensive, time-consuming, or require graphic design skills. Whether you're new to the app or a pro, you might be wondering where to start when it comes to using this feature for your brand. You can also optimize your Story by adding text overlays with relevant hashtags or by adding handles of users that are affiliated with the content. To make your content even more interesting, you can also add GIF stickers, text overlays, filters, and interactive features - like polls and quizzes - to Stories after you upload or shoot them. By doing this, the brand might entertain and gain awareness from Instagrammers who enjoy tapping through random Stories. While an individual might use a Story to show photos or videos from a vacation, work, or other aspects of their daily life, brands often use this feature to highlight photo or video content about their product, brand, or a topic related to their industry. While some Stories can be on the longer end with five or more pages, others can be just one page. Each page of a Story lasts for 10 seconds and the whole edition will disappear after 24 hours unless users choose to feature it on the top of their profile. An Instagram Story is like a slide show of vertical images or videos.
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